* See Consolidated financial statements note 28 Alternative Performance Measures (APM) for the reconciliation to adjusted EBITDA and adjusted income from operating activities. Also see the APM section in the notes to the Consolidated financial statements.

New Perspectives
Annual Report 2022
“Flying continues to be a worthwhile catalyst of social and economic life”
Marjan Rintel, President & Chief Executive Officer
Highlights 2022
Key figures
Please note that COVID-19 impact on KLM’s operations from 2020 to 2022 is directly reflected in the environmental results, an thus data does not exactly follow the trend of last years.
Purpose, vision and strategy
This year, KLM developed a new strategy that will shape its actions from 2023 onwards. The strategy builds on KLM’s current strengths, takes inspiration from the company’s purpose and vision, and focuses on three ambitions.
Transform to a net-positive company
KLM wants to generate more value for the world than it consumes to run its business.
Run a great airline for our customers and our people
By connecting people and businesses across the world and investing in our strong brand and propositions.
Create technological advancement
We adopt new technologies in our business and catalyse innovation in the airline industry.
Purpose
Creating memorable experiences on the planet we care for.
The purpose entails the responsibility to make flying as sustainable as possible and with that it sets out the targets for the short and long term. Our passion for creating memorable experiences stems from our core values, being passionate, caring, innovative and responsible.
Vision
Pioneering to become a frontrunner in sustainable aviation
That is the future we wish to create, one in which KLM works with partners to catalyse far-reaching changes in the aviation industry that will make it more sustainable. Pioneering is rooted in our history of entrepreneurship and can-do spirit.
We were the first airline to use a hub-and-spoke model, we pioneered the use of joint ventures and social media and are now pushing the boundaries of SAF.